{"id":3415,"date":"2025-10-29T11:13:47","date_gmt":"2025-10-29T10:13:47","guid":{"rendered":"https:\/\/www.itoldya.it\/about\/"},"modified":"2026-02-05T12:26:17","modified_gmt":"2026-02-05T11:26:17","slug":"about","status":"publish","type":"page","link":"https:\/\/www.itoldya.it\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3415\" class=\"elementor elementor-3415 elementor-303\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79efae0 e-flex e-con-boxed e-con e-parent\" data-id=\"79efae0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.itoldya.it\\\/wp-content\\\/uploads\\\/video\\\/video-i-told-ya-about-1.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-ba72d3f elementor-widget elementor-widget-image\" data-id=\"ba72d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"287\" height=\"68\" src=\"https:\/\/www.itoldya.it\/wp-content\/uploads\/i-told-ya-about-1.png\" class=\"attachment-full size-full wp-image-3402\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f96c658 e-flex e-con-boxed e-con e-parent\" data-id=\"f96c658\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.itoldya.it\\\/wp-content\\\/uploads\\\/video\\\/video-i-told-ya-about-2.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-16ee89d elementor-widget elementor-widget-image\" data-id=\"16ee89d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"464\" height=\"43\" src=\"https:\/\/www.itoldya.it\/wp-content\/uploads\/now-you-wear-it.png\" class=\"attachment-full size-full wp-image-3403\" alt=\"\" srcset=\"https:\/\/www.itoldya.it\/wp-content\/uploads\/now-you-wear-it.png 464w, https:\/\/www.itoldya.it\/wp-content\/uploads\/now-you-wear-it-300x28.png 300w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6007751 e-flex e-con-boxed e-con e-parent\" data-id=\"6007751\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95611a1 elementor-widget elementor-widget-text-editor\" data-id=\"95611a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From cult scene to everyday wardrobe:<br><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-536\" src=\"https:\/\/www.itoldya.it\/wp-content\/uploads\/logo-i-told-ya-dark-1.png\" alt=\"\" width=\"84\" height=\"16\"> transform aesthetics into icons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a10a2de elementor-widget elementor-widget-image\" data-id=\"a10a2de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"124\" height=\"33\" src=\"https:\/\/www.itoldya.it\/wp-content\/uploads\/principles-of-our-brand.png\" class=\"attachment-full size-full wp-image-3404\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a9a99a elementor-widget elementor-widget-image\" data-id=\"8a9a99a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"70\" src=\"https:\/\/www.itoldya.it\/wp-content\/uploads\/the-manifesto.png\" class=\"attachment-full size-full wp-image-3405\" alt=\"\" srcset=\"https:\/\/www.itoldya.it\/wp-content\/uploads\/the-manifesto.png 652w, https:\/\/www.itoldya.it\/wp-content\/uploads\/the-manifesto-600x64.png 600w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cbb1a1 e-flex e-con-boxed e-con e-parent\" data-id=\"2cbb1a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7f644 elementor-widget elementor-widget-heading\" data-id=\"aa7f644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Authenticity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0330e27 elementor-widget elementor-widget-text-editor\" data-id=\"0330e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not a passing trend, but a genuine attitude.<br>A language that does not belong to the individual but speaks to many.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b05b872 e-flex e-con-boxed e-con e-parent\" data-id=\"b05b872\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec773ab elementor-widget elementor-widget-heading\" data-id=\"ec773ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Statement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61c2476 elementor-widget elementor-widget-text-editor\" data-id=\"61c2476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A closure that certifies consistency and difference.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7de125c e-flex e-con-boxed e-con e-parent\" data-id=\"7de125c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c29e6b6 elementor-widget elementor-widget-heading\" data-id=\"c29e6b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60c7b05 elementor-widget elementor-widget-text-editor\" data-id=\"60c7b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A language \u2018among peers\u2019, close to the community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c2a81b e-flex e-con-boxed e-con e-parent\" data-id=\"4c2a81b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d875912 elementor-widget elementor-widget-heading\" data-id=\"d875912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Differentiation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15ca25d elementor-widget elementor-widget-text-editor\" data-id=\"15ca25d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not a passing trend, but a clear positioning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b53384 e-flex e-con-boxed e-con e-parent\" data-id=\"9b53384\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-90a0690 e-con-full e-flex e-con e-child\" data-id=\"90a0690\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b32c0e e-con-full e-flex e-con e-child\" data-id=\"7b32c0e\" data-element_type=\"container\" data-e-type=\"container\" 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Authenticity Not a passing trend, but a genuine attitude.A language that does not belong to the individual but speaks to many. Statement A closure that certifies consistency and difference. Inclusion A language \u2018among peers\u2019, close to the community. Differentiation Not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3415","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>About - I Told Ya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itoldya.it\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About\" \/>\n<meta property=\"og:description\" content=\"From cult scene to everyday wardrobe: transform aesthetics into icons. 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